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App Marketing 101
Usages: 10+

When they’re using apps,
80% of mobile users
spend their time on the same
five apps. Apps from Google and Facebook dominate that list. Brands hoping
to enter the app marketplace are fighting for that remaining 20% and it’s not
an easy battle. App marketing is complex, because it spans multiple channels,
analytics systems, and software systems.
So where do you start? And once you have an app, how do you make sure
that people keep downloading and - more importantly - stay engaged? In this
guide, we’ll take you through the basics of deciding what your app actually is,
how to scale and market it, and how to track meaningful results. We’ll interview
experts, show cool use cases, and highlight plenty of stats along the way.
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